Olsens Sign Up Twin Boys To Expand Merchandise Empire

Twin moguls MARY-KATE and ASHLEE OLSEN have set their business sights on a new target - boys.

Ashley says, "My sister and I started the whole 'tween empire. I definitely see the potential for boys to do that sort of thing."

The Olsens' Dualstar Entertainment Group has signed 13-year-old twins COLE and DYLAN SPROUSE as the combined face for a new line of DVDs, CDs, sporting goods, clothing, Etc...

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